Labour Party
As the end of parliamentary recess approaches, Rishi Sunak's administration has been enjoying a media positive narrative. Although they are still behind in the polls by a large double- digit margin, there is evidence to support a slight boon in the government's fortunes. In March, there
Lord Ashcroft
Over the Easter weekend, Labour's latest political campaign - an attack ad targeting Rishi Sunak's over paedophiles not being imprisoned - dominated political conversations. Despite public criticism from former Labour big beasts, and reports of internal divisions, Labour is continuing to brief the press on their
Labour Party
Labour Together punctuated the news cycle over the weekend with some insightful research, presenting one model of voter segmentation. They categorised the electorate into six broad groups: 1. Activist Left - Making up 18.3% of the electorate, this socially liberal group of predominantly younger voters are intent on backing
Ipsos MORI
Rishi Sunak's personal ratings have shown signs of recovery after a solid month for the Prime Minister. Ipsos MORI's latest release shows his personal approvals are up 5% on February - with net satisfaction rising by 10%. Keir Starmer sees a comparable downturn - his satisfaction
With some minor movement in the polls over the past weeks, it's worth taking stock of the potential electoral implications of present public opinion. Our average currently has Labour leading by 17.7%, based on our Uniform National Swing (UNS) model this would see them win the next
Ipsos MORI
Ipsos' latest Political Pulse has been released and, like most polling of the past six months, continues to suggest that the Conservative Party is broadly disliked - even though Rishi himself is somewhat more popular. Some Conservative Party figures have made modest gains in favourability over the past month.
PeoplePolling
Polling Twitter has been awash with discussion of one poll, from PeoplePolling, which put the Green party on 13%. Based on the weight of evidence, we can be confident this finding isn't accurate. Polling averages, ours included, put the party on less than half the figure, other pollsters&
With the dust beginning to settle on Jeremy Hunt's Spring Budget, the initial polling looks positive for the Chancellor. Savanta issued snap polling and found 49% of the public supported the budget overall - compared to just 20% opposing it. Support is highest amongst 2019 Conservative voters and
Immigration
The Government's campaigning and legislation on small boats and immigration appears to be having a positive effect on the Conservatives' perception on the issue. Ipsos MORI today released research into trust in the government's ability to handle immigration and there are clear signs of progress
Scotland
Taking a closer look at new Scottish polling from YouGov can elucidate the nature of support in the SNP Leadership contest. Although Kate Forbes remains the favourite of voters overall, at least when compared to the other candidates, Humza Yousaf is the preferred option of SNP members. This divergence is
At a recent away day to Windsor, election strategist Isaac Levido briefed Conservative MPs that Labour's polling lead was 'soft' and reports suggest the party hopes things are beginning to turn. So, does recent polling agree? There is certainly evidence that Rishi Sunak's personal
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