YouGov/Sun - CON 33 LAB 33 LD 8 UKIP 13 GRN 7

Share

This evening's daily YouGov poll for the Sun has topline figures of CON 33%, LAB 33%, LDEM 8%, UKIP 13%, GRN 7%

After a couple of days with the Greens equal or ahead of the Liberal Democrats, today's poll has them behind. These little variations between one poll and the next are mostly irrelevant of course, the broader picture remains that YouGov show the Greens and Lib Dems essentially equal, but that's because YouGov tend to show some of the highest support for the Greens and some of the lower figures for the Lib Dems. TNS and Ashcroft have also shown the Greens in fourth place, but other companies are still show them consistently behind the Liberal Democrats.

On that issue, today OfCom published their consultation on which parties should be treated as major parties at the general election - more specificially, they are classifying UKIP as a major party along with the usual big three, but not the Greens. This has been widely reported through the prism of the leaders debates, but I think that's missing the bigger point - the debates will or won't go ahead depending on the political realities of what the broadcasters can get the leaders to agree to. The more important impact is probably that broadcasters are required to give due weight to all the major parties in their editorial coverage come the election campaign, so UKIP are now ensured an appropriate level of TV coverage, the Greens less so.

From this blog's point of view it's also interesting because the polling plays such a role in OfCom making their decision. It's not one I envy. In making their decision OfCom take into account both past support and current support. In the past this must have been a comparatively easy exercise for OfCom - there were clearly two and a bit main parties (Con, Lab and LD) and this was always the same for both past and current party support. The difficulty now is that past and current support are different - in the last two elections the main parties were clearly Con, Lab and LD. In the last couple of years opinion polls have put UKIP as clearly the third most popular party, with the Liberal Democrats in fourth place and the Greens advancing. One can easily see how the Lib Dems would qualify as a major party on their past support, how UKIP could qualify through their recent support in polls and in local elections, and how the Greens could fall between two stools. It still just draft guidance of course, the consultation is open until next month.