Populus leaders' ratings
The tables for Populus's poll are now available here and do indeed include lots of interesting data on the party leaders.
As I wrote in Monday's post, Gordon Brown's ratings have improved considerably since Populus asked a similar bank of questions in September. While he still has negative ratings on most things, and trails David Cameron on almost every measure, his ratings are substantially better than they were. His best ratings are the one on being for ordinary people (net score of +38), for being clear about what he thinks (+2), and being substantial rather than lightwieght (net score of 0). His worst ratings were on being out of touch (-21), people seeing him as bad for them and their family (-20) and not being likely to get things done (-18). His most negative rating last time was on being charismatic/dull, which was not asked again.
David Cameron's ratings meanwhile are almost unchanged since September. While the proportion of people who think he is strong compared to those who think he is week has dropped (net score of +34 compared to +44 in September), all his other scores are within a couple of points of last time. His best ratings are being decisive (+41), being better than his party (+40) and being strong (+34). His weakest ratings are being on the side of rich people (-8), having clear ideas what to do about the economy (+2), and being good for people and their families (+13). On the two last figures though he still scores more positively than both Brown and Clegg.
Finally Nick Clegg. His approval ratings in polls have been quite positive lately, even coming top in a couple. On these questions though he too trails behind Cameron on all but one measure and, as with his national approval figures, his ratings have fallen slightly since September. His most positive ratings are being on the side of ordinary people (+46), being better than his party (+17), being in touch and being clear about what he thinks (both +10). His worst ratings are not being up to the job of PM (-38), being lightweight (-32) and not having clear ideas what to do about the economy (-28).
