Labour and Conservatives neck-and-neck in latest YouGov poll

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YouGov’s latest poll for the Times has topline voting intention figures of CON 40%, LAB 40%, LDEM 6%, GRN 5% – the first time that the Conservatives have lost their lead in a YouGov poll since Boris Johnson became leader. Opinium also put out a poll showing the parties neck-and-neck at the end of August, though there most recent poll has the Conservatives ahead again. Other recent polls have also showed a narrowing – Redfield & Wilton had 2 point Tory lead this week, Survation 2 points and NCPolitics 4 points earlier in September.

To some degree this isn’t really a surprise. The Conservatives no longer have the advantage of a more popular leader, with Keir Starmer consistently getting higher approval ratings than Boris Johnson. The “rally round the flag” factor – the tendency for people to support the government at times of national crisis – has now vanished, and public opinion is increasingly critical of the government’s handling of the corona outbreak. In YouGov’s tracker the proportion of people thinking the government are handling corona well is down to 30% (lower than any of the other countries tracked). The question may perhaps be why the Conservatives aren’t doing worse?

Part of that may be the underlying factor of Brexit. Boris Johnson was elected primarily on a platform of delivering Brexit – it is still seen as one of the most important issues facing the country, and the Conservatives still have a solid lead on delivering it. There is also still a lack of confidence in the Labour party – while Starmer is seen as a potential Prime Minister, people still appear to have very little idea what he stands for (the YouGov poll today contained questions asking what issues people cared about the most, and what issues people think the Labour party and Keir Starmer himself cared about. The latter returned an overwhelming Don’t know). Only 28% of people think that the Labour party looks ready for government, and they have negative trust ratings on issues like the economy, Brexit or defence & security. While Starmer’s leadership has had a good start, the Labour party has a way to go.

Either way, at this stage in a Parliament the importance of less is less predictive (after all, there are probably years to go), and more the impact on party morale, and how the parties are percieved. Remember, one of Boris Johnson’s main selling points to the Conservative party was that he was popular with the public. He was the Tory who could reach parties that other Tories could not. What becomes of him if Labour pull ahead and the Tory party realise that he isn’t popular anymore?