At least he's better than IDS

Looking at the rest of the questions in the ICM poll, they are unremittingly dire for the Prime Minister. 45% of people who voted Labour in 2005 think the government are not "working in the interests of people like me". 71% of people think they have run out of ideas (including 39% of people who voted Labour in 2005). 68% think they don't deserve to win the next electon (including 41% of people who voted Labour). 68% don't think they are taking the country in the right direction, 67% think they are more divided than the Tories.

It's a shame ICM didn't ask a "time for a change" question, but I suspect agreement would be overwhelming now. The mood seems to have swung decisively against Labour.

ICM also asked whether Brown or Cameron would be better in various circumstances and criteria. On every measure Cameron topped Brown, decisively so in terms of having potential as PM, being able to work with colleagues, and by 6 points on being able to make the right decisions when the going gets tough (the sort of question that would once have favoured Brown) and on honesty.

Finally ICM asked people who compare Gordon Brown as a leader against various past PMs and party leaders. Unsurprisingly people thought Brown was a worse leader than Tony Blair by 22% to 67% and Thatcher by 61% to 34%. More cuttingly, he was also seen as a worse political leader than John Major by 51% of people (36% thought he was better). Still, at least he was narrowly better than William Hague (by 48% to 40%), Charlie Kennedy (by 53% to 34%) and poor old Iain Duncan Smith (by 58% to 28%).