YouGov/Sun - CON 40%, LAB 39%, LDEM 9%

Tonight's YouGov poll for the Sun has topline figures of CON 40%, LAB 39%, LDEM 9%, a one point Conservative lead. This follows yesterday's poll which had a four point Labour lead. The two main parties still appear to be pretty much neck-and-neck in YouGov's daily polling, but the fact that we're getting slightly more Labour leads than Tory ones, and slightly bigger Labour leads than Tory ones, suggests that the underlying position is probably a small Labour lead - perhaps a point or so.

What would happen if the Prime Minister lost their seat?

Britain’s unwritten constitution assumes the incumbent Prime Minister gets the first chance to form a government. But what happens if that Prime Minister has been personally ejected by voters in their constituency?

Teens Think Happiness and Wellbeing More Important Than Money from a Job

According to a survey of 4,560 children aged 13 - 16, across England, Wales, Scotland and Northern Ireland conducted by Survation for the BBC, teenagers think 'to feel good about what you do' was the most important thing about any future job. 'happiness' was second,

Latest General Election Projection: Knife Edge Coalitions

Our latest default model projection based on current national polling shows that if a general election was held today, Reform would be the biggest party on 226 seats, 100 seats short of a majority. To put Nigel Farage in Downing Street they would require a coalition with the Conservatives -

Local Elections Expectations Management

Writing in the New Statesman Ben Walker speculates that Labour could lose nearly 2,000 seats out of some 2,500 they are defending. This seems catastrophic for Labour and would see the Greens gain almost a 1,000 councillors with Reform expected to take another 1,000 from Labour

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What would happen if the Prime Minister lost their seat?

Teens Think Happiness and Wellbeing More Important Than Money from a Job

Latest General Election Projection: Knife Edge Coalitions

Local Elections Expectations Management