YouGov/Sun - CON 30, LAB 40, LD 12, UKIP 13

YouGov's daily polling for the Sun this morning has topline figures of CON 30%, LAB 40%, LDEM 12%, UKIP 13%. While we have seen much higher from other online companies, it is the highest UKIP score that YouGov have shown so far. All the usual caveats apply: one should never get too excited about a record breaking score as it will almost always be a bit of an outlier. What counts is the underlying trend, and these figures underline the ongoing increase in UKIP support, and indeed the recent modest recovery in YouGov's Lib Dem support.

What would happen if the Prime Minister lost their seat?

Britain’s unwritten constitution assumes the incumbent Prime Minister gets the first chance to form a government. But what happens if that Prime Minister has been personally ejected by voters in their constituency?

Teens Think Happiness and Wellbeing More Important Than Money from a Job

According to a survey of 4,560 children aged 13 - 16, across England, Wales, Scotland and Northern Ireland conducted by Survation for the BBC, teenagers think 'to feel good about what you do' was the most important thing about any future job. 'happiness' was second,

Latest General Election Projection: Knife Edge Coalitions

Our latest default model projection based on current national polling shows that if a general election was held today, Reform would be the biggest party on 226 seats, 100 seats short of a majority. To put Nigel Farage in Downing Street they would require a coalition with the Conservatives -

Local Elections Expectations Management

Writing in the New Statesman Ben Walker speculates that Labour could lose nearly 2,000 seats out of some 2,500 they are defending. This seems catastrophic for Labour and would see the Greens gain almost a 1,000 councillors with Reform expected to take another 1,000 from Labour

Read more

What would happen if the Prime Minister lost their seat?

Teens Think Happiness and Wellbeing More Important Than Money from a Job

Latest General Election Projection: Knife Edge Coalitions

Local Elections Expectations Management