YouGov Daily Poll - 41/29/17

Today's YouGov daily figures are CON 41%(+1), LAB 29%(+3), LDEM 17%(-3).

There's obviously some jumping around here from sampling error, so it's important to look at the trend rather than the day to day changes. Labour are up again, but below their peak on Wednesday. The Conservatives are above 40% for the first time in YouGov's conference season tracker.

It's a low score for the Lib Dems, but after a surprisingly good one yesterday I think I'll have to reserve judgement on whether they are retaining any of that conference boost in support until the polls settle down a bit.

For the other questions YouGov re-asked those leadership quality questions for the party leaders.

The interesting one is obviously Gordon Brown: how has his conference speech changed people's views of him? Overall, it looks positive, though we are obviously starting from a very low base. "Sticks to what he believes in" is still the quality most widely ascribed to him at 37%, up by 8 points. Honest is up by 7, strong up by 10 (putting him once again ahead of David Cameron), good in a crisis up by 7, in touch by 3, decisive by 4, natural leader by 3 (still at only 6%) and charismatic by 1 (to 2%).

The previous round of questions were asked just before Nick Clegg's speech, so we can also look for changes there. However, for Clegg there is less good news - his ratings are largely unchanged, mostly up or down by a single point. Obviously there is no way of telling whether this is because it's a whole week since Clegg's speech and people have simply forgotten, or whether it didn't make much difference in the first place.

David Cameron's figures are, interestingly enough, also up in some places, without him doing much at all. At a stretch it could be the Sun's endorsement and the halo effect from that. We'll see the real effect on him though if the question is asked again after his turn in the spotlight.