YouGov Daily Poll - 40/26/20

The positive coverage of Brown's speech was very short lived, being rapidly replaced by almost wall-to-wall coverage of the Sun's attack on Labour. It seems to be reflected in the polls - today's YouGov figures are sharp reverse of yesterday's with the Conservatives back to 40, Labour back into the 20s.

Topline figures are CON 40%(+3), LAB 26%(-4), LDEM 20%(-1). Interesting to note the Lib Dem's still holding up at 20%, still very early days indeed, but some of that conference boost has at least extended beyond them being on the news screens.

The Sun yesterday said that Labour has "lost its way". Asked if they agreed, a large majority of YouGov's respondents did (63% to 27%). However, they were far less enthusiastic about the other (admittedly, rather more over-the-top) side of the Sun's argument, that "the Conservative leadership can put the great back into Great Britain". Only 29% of people agreed with this - unsurprisingly hardly any Labour or Lib Dem supporters did. 75% of Tories did, with most of the rest unsure.

Finally YouGov asked if people thought newspaper endorsements were important when it came to how people voted at the election. Opinion seemed to be that they were important... but to other people. Most people (61%) thought they were important in general, but only 12% said it would be an important factor for them personally.

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