Now YouGov show a 16 point NO lead

Following the big shift towards the NO in yesterday's ICM poll, the weekly YouGov AV question for the Sun shows an identical picture - adjusted for likelihood to vote and excluding don't knows, the NO campaign leads by 58% to 42%.

This pretty much confirms that there has indeed been a sharp shift towards NO over the last few days. There are just over two weeks left till the referendum day, but part of that is the Easter weekend, followed by several days when the news agenda will be swamped by the Royal Wedding. There is increasingly little time for the trend towards NO to reverse.

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What would happen if the Prime Minister lost their seat?

Teens Think Happiness and Wellbeing More Important Than Money from a Job

Latest General Election Projection: Knife Edge Coalitions

Local Elections Expectations Management