Latest YouGov and Populus polls

Populus's latest poll is out and has topline figures of CON 29%(-5), LAB 40%(+1), LDEM 11%(nc), UKIP 12%(+4). Changes are from Monday and of course, while they could in theory suggest a sudden large shift from the Conservatives back to UKIP, just as likely they reflect normal random sample variation. The great benefit of high frequency polling is that we only have to wait until Populus's next poll on Monday to find out. Full tabs are here

Meanwhile the daily YouGov poll for the Sun is much more typical of their recent polls, showing topline figures of CON 34%, LAB 40%, LDEM 10%, UKIP 11%. Full tabs here

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What would happen if the Prime Minister lost their seat?

Teens Think Happiness and Wellbeing More Important Than Money from a Job

Latest General Election Projection: Knife Edge Coalitions

Local Elections Expectations Management