Lab/Con Forced Choice
Forced Choice
Conservative or Labour preference ("forced choice")
YouGov: (1) If you had to choose, which would you prefer to see after the next election, a Conservative Government led by David Cameron or a Labour Government led by Gordon Brown? (2) If you had to choose between the two, which would you prefer to govern Britain? A Conservative government led by David Cameron/ A Labour government led by Gordon Brown
Communicate Research: (1) If you had to choose between a Labour government led by Gordon Brown and a Conservative government led by David Cameron, which would you vote for?
Communicate Research: (1) If you had to choose between a Labour government led by Gordon Brown and a Conservative government led by David Cameron, which would you vote for?
rowspan="2" bgcolor="#F7F7F7"> | rowspan="2" bgcolor="#F7F7F7"> | Survey End Date | CON (%) | LAB (%) | Con Lead |
| YouGov/Telegraph (1) | (Cameron/Brown) | 19/12/07 | 45 | 35 | +10 |
| YouGov/Telegraph (1) | (Cameron/Brown) | 28/11/07 | 42 | 35 | +7 |
| YouGov/Telegraph (1) | (Cameron/Brown) | 24/10/07 | 39 | 42 | -3 |
| YouGov/Telegraph (1) | (Cameron/Brown) | 21/09/07 | 32 | 47 | -15 |
| YouGov/Telegraph (1) | (Cameron/Brown) | 21/08/07 | 33 | 49 | -16 |
| YouGov/Telegraph (1) | (Cameron/Brown) | 29/06/07 | 36 | 43 | -7 |
| YouGov/Telegraph (1) | (Cameron/Brown) | 23/05/07 | 41 | 38 | +3 |
| YouGov/Telegraph (1) | (Cameron/Brown) | 25/04/07 | 45 | 35 | +10 |
| YouGov/Telegraph (1) | (Cameron/Brown) | 28/03/07 | 44 | 34 | +10 |
| YouGov/Telegraph (1) | (Cameron/Brown) | 24/01/07 | 44 | 38 | +6 |
| YouGov/Telegraph (1) | (Cameron/Brown) | 20/12/06 | 45 | 32 | +13 |
| YouGov/Telegraph (1) | (Cameron/Brown) | 30/11/06 | 43 | 34 | +9 |
| YouGov/Telegraph (1) | (Cameron/Brown) | 26/10/06 | 46 | 33 | +13 |
| YouGov/Telegraph (1) | (Cameron/Brown) | 24/08/06 | 43 | 36 | +7 |
| YouGov/Telegraph (1) | (Cameron/Blair) | 23/06/06 | 45 | 36 | +9 |
| YouGov/Telegraph (1) | (Cameron/Brown) | 23/06/06 | 44 | 38 | +6 |
| YouGov/Sunday Times (2) | (Cameron/Brown) | 10/02/06 | 37 | 43 | -6 |
| YouGov/Telegraph (1) | (Cameron/Brown) | 24/11/05 | 37 | 46 | -9 |
| Communicate/IoS (1) | (Cameron/Brown) | 13/10/05 | 26 | 44 | -18 |
| Communicate/IoS (1) | (Davis/Brown) | 13/10/05 | 26 | 45 | -19 |
| YouGov/Telegraph (1) | (Howard/Blair) | 29/09/05 | 35 | 50 | -15 |
| YouGov/Telegraph (1) | (Clarke/Brown) | 29/09/05 | 25 | 44 | -19 |
| YouGov/Telegraph (1) | (Howard/Blair) | 24/08/05 | 38 | 50 | -12 |
| YouGov/Telegraph (1) | (Howard/Blair) | 28/07/05 | 34 | 53 | -19 |
| YouGov/Telegraph (1) | (Howard/Blair) | 30/06/05 | 36 | 52 | -16 |
| YouGov/Telegraph (1) | (Howard/Blair) | 26/05/05 | 34 | 50 | -16 |
| YouGov/Telegraph (1) | (Howard/Blair) | 04/05/05 | 35 | 52 | -17 |
| YouGov/Telegraph (1) | (Howard/Blair) | 28/04/05 | 36 | 50 | -14 |
| YouGov/Telegraph (1) | (Howard/Blair) | 21/04/05 | 37 | 52 | -15 |
| YouGov/Telegraph (1) | (Howard/Blair) | 14/04/05 | 37 | 50 | -13 |
| YouGov/Telegraph (1) | (Howard/Blair) | 10/04/05 | 37 | 51 | -14 |
| YouGov/Telegraph (1) | (Howard/Blair) | 06/04/05 | 37 | 49 | -12 |
| YouGov/Telegraph (1) | (Howard/Blair) | 24/02/05 | 36 | 46 | -10 |
| YouGov/Telegraph (1) | (Howard/Blair) | 28/10/04 | 38 | 47 | -9 |
| YouGov/Telegraph (1) | (Howard/Blair) | 24/06/04 | 41 | 43 | -2 |
| YouGov/Telegraph (1) | (Howard/Blair) | 29/04/04 | 41 | 41 | 0 |
| YouGov/Telegraph (1) | (Howard/Blair) | 25/03/04 | 44 | 42 | +2 |
| YouGov/Telegraph (1) | (Howard/Blair) | 27/11/03 | 38 | 40 | -2 |
| YouGov/Telegraph (1) | (Howard/Blair) | 31/10/03 | 39 | 42 | -3 |
| YouGov/Telegraph (1) | (IDS/Blair) | 28/08/03 | 40 | 43 | -3 |
