How Sun readers vote

In one of the previous threads someone asked how Sun readers actually vote. Well, now I can tell you! MORI have rushed out figures from their aggregated data looking at just that.

MORI's aggregated data for the last 9 months has voting intentions of CON 41%, LAB 26%, LDEM 19%. Amongst Sun readers though it was CON 42%, LAB 29%, LDEM 12% - so while there isn't much difference in Conservative support, Sun readers are actually a bit more Labour and a bit less Lib Dem than the population as a whole, meaning the Tories have a lower lead amongst Sun readers than elsewhere in the country.

That said, if you go back and compare this to MORI's aggregated figures from 2005 (which indeed they have), Sun readers have swung more heavily towards the Tories - a swing of 12.5%, as opposed to 9% in the country as a whole.